IT Matters
Steve Burrows wrote the IT Matters page for the Business News section of the Isle of Man Newspapers Examiner newspaper between July 2014 and June 2018 - 100 articles - as a pro-bono initiative to raise awareness of the importance of corporate IT matters in business within the Isle of Man.
The Data Goldmine
- Details
- Created on 20 July 2014
- Written by Steve Burrows
Years ago I worked in a company that had a small CRM system called Goldmine. It did, quite literally, live up to its name. We were so successful that we outgrew it and eventually had to upgrade, we spent c. £500,000 on our next CRM system and got the money back in three months as increased profits. Sounds incredible, but the reality is that most companies don’t sweat their data assets effectively; it’s expensive, hard work, and there are inevitably troublesome techies involved to whom we need to explain the business side in words of one syllable. Which is a pity really, because gathering and analysing customer data is, even though CRM has been around for over 20 years, a real game changer - but don’t take my word for it:
